Display and I'll Pay - Undressing Windows for Men

Understated Display

They may spend a bit of time and effort on the Christmas window displays in the West end of London, but what of the smaller shops in the smaller cities? What about the efforts to attract male shoppers? Are we worth making an effort for? Gieves and Hawkes have gone for an understated display. Reflects their Savile Row heritage, but is it just a bit too refined? I don't know, I sort of like it this way, but is it pushing me in to buy a new tie for the work's Christmas do?

Jack Wills think they can get away with sticking a Christmas tree next to their clothes. Not quite good enough. Interesting to note that the male dummy is dressed in similar fashion to the one in the Gieves window. Quality may differ though.



Shops targeting women, predominately, tend to make more of an effort. More glamour and fun in the displays. I want to go in, but I don't think they have anything for me.

All it takes

How to attract men in to shops to buy gifts? Judging by the typical buying habits of men at Christmas, maybe this shop has all it takes?